At SPECIALITIES everything we do is inspired by these key principles. Experiment with them to find new sources of inspiration and innovation.
Diversity
The most innovative ideas are created by teams of people with different skill sets and perspectives.. Click here for ideas to & from the SPECIALITIES COMMUNITY.
Development Process
Development flourishes in organizations that have a systematic and shared approach for New Products. Innovative organizations support a code of conduct and behaviors like building on ideas, listening generously, suspending judgment and accepting ambiguity. Try these guidelines during your next brainstorming session:
- Use the language "I wish" and "How to" when talking about your ideas to promote speculative thinking
- Conduct separate meetings to generate and evaluate ideas
- Focus on the ideas you have energy and passion for, no matter how absurd
- Evaluate ideas with the intent to build even the most absurd notions into actionable solutions
Realness
To bring products to life and make abstract concepts more tangible, build a model or paint a picture of your key strategies.
Momentum
We believe that idea champions and project momentum are as important to innovation as the ideas themselves. To make sure your great ideas go forward, identify Momentum Breakers in your organization and create a Fast Track committee to circumvent the red tape and bureaucracy that stop innovation in its tracks.


